What is White Label Casino?
- KodeDice
- Sep 6, 2024
- 2 min read
Updated: Dec 27, 2024
White Label is an effective solution for starting an online casino from scratch. It is a widely used industry practice and a popular alternative to a standalone casino business.
What exactly stands behind the notion and what advantages the White Label offers are the key points that an operator needs to understand before making a decision about the optimal way to launch a new project.

How It Works
Purchasing a White Label solution allows a business owner to quickly access a unique, ready-to-operate online casino.
The website is tailored to the operator's specific requirements, featuring an exclusive identity such as a brand name and logo, and is hosted on a separate domain. From the player's perspective, it appears as a completely independent product and experience.
The White Label solution offers numerous benefits. In addition to the ready-to-use website and casino software, the provider also handles the legal aspects of the business.
It operates under the provider's active online gambling license in one of the established gambling jurisdictions, eliminating the need for the lengthy license application process, which can take from several weeks to over a year.
Furthermore, the online casino can utilize the existing financial infrastructure, which typically includes merchant accounts with popular payment systems, as well as credit and debit card processing options
The online casino operator is responsible for:
Day-to-day casino administration
Marketing and player acquisition
Player retention, promotion strategy and loyalty programs
First-line support to players
The White Label solution provider is responsible for:
Providing software platform and games
Technical support to online casino operator
Website development and hosting
Legal infrastructure (keeping an active gaming licence)
Financial infrastructure (processing payments via multiple payment methods)
Key Advantages of the White Label Solution
The White Label solution has certain benefits that are often crucial for new online casino operators:
Much shorter time to market
Ability to concentrate on marketing and retention
Savings on licensing costs
Legal operation with no extra hassle
Ready-to-use payment processing options
Kodedice offers a White Label solution to help operators quickly and easily start their online gaming business. By operating under our Kahnawake or Malta licenses, we provide a stable and compliant framework for your online casino operations.
This approach, combined with our extensive payment processing infrastructure, allows you to save time and focus on marketing and business development – areas where we trust our clients to excel.
Note: While Curaçao previously supported White Label licenses, jurisdictional changes have led to the discontinuation of this option.
Turnkey Solution: an Alternative for Licensed Operators
For operators who already hold their own gaming license, a White Label solution isn't necessary. In this case, a 'Standalone' solution is likely the best alternative.
This approach offers much greater autonomy in your operations, allowing you to tailor your casino’s identity and manage it according to your unique vision.
By combining the flexibility of customization with the efficiency of expert support in key operational areas, this solution enables you to focus on your strategic growth and market positioning.
Read more about the Kodedice Turnkey Casino Solution to explore the possibilities it offers, or apply for a free consultation to see if it’s the right fit for your business model.