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We take any challenge of the sports world to create your software.

  • A Turnkey solution is a fully ready-to-use platform that is quick to deploy and requires minimal customization. A White Label solution offers a customizable platform that allows you to brand it as your own, with more flexibility to adjust features and design according to your specific needs.

  • The time to launch varies depending on the level of customization required. Turnkey solutions can be deployed in a few weeks, while White Label or fully custom solutions may take longer due to design, development, and integration processes.

  • We provide comprehensive post-launch support, including technical assistance, regular updates, security monitoring, and performance optimization to ensure your platform runs smoothly.

  • Yes, all our platforms are built with robust security features, including SSL encryption, two-factor authentication (2FA), and compliance with data protection regulations such as GDPR. We also adhere to industry standards for anti-money laundering (AML) protocols.

  • Our platforms support multiple payment options, including credit/debit cards, e-wallets (PayPal, Skrill, Neteller), bank transfers, and cryptocurrencies like Bitcoin and Ethereum.

  • Absolutely! Our platforms are designed to support seamless integration with various third-party services, including payment gateways, data providers, and marketing tools, ensuring a comprehensive and adaptable solution.

  • Yes, we offer demos and trial periods for our platforms to help you understand the features and capabilities before making a commitment. Please contact our sales team for more details.

  • Yes, all our platforms offer a high degree of customization. You can tailor the UI/UX to reflect your brand’s identity, ensuring a unique and engaging user experience for your customers.

  • Our platforms come with built-in marketing tools, including CRM integration, email and SMS marketing, affiliate program management, loyalty programs, and bonus systems to help you attract and retain customers.

  • We provide regular updates to ensure your platform stays current with industry trends and technological advancements. New features are rolled out periodically, and our team will coordinate with you to schedule these updates.

How To Choose the Right White Label Casino Solution

  • Sakshi Pachorkar
  • 6 days ago
  • 10 min read

Updated: 1 day ago

Launching an online casino can be a high-stakes game if you’re not armed with the perfect blend of tools and technology. Knowing your planned timeline for launch, whether you want to go live with readymade tools, payment integrations, licenses, and furthermore is tough.  

With so many providers in the global market promising “fast launch”, “complete assistance”, and whatnot – do you know which one truly aligns with your business goals?  

This blog walks you through the key criteria to consider and evaluate when choosing your white label casino provider. Get assisted with experts of casino development in avoiding common pitfalls, and make your casino white label solutions smart, scalable, and profitable.  


What is a White Label Casino Solution? 

A white-label online casino solution is a ready-to-use platform for casino used by iGaming businesses that aims to take benefit of quick setup, allowing white label casino online providers to launch it, handle the technical and regulatory complexities, etc., without building everything from scratch.  

These white label solutions for casino typically include: 

Components 

Description 

Infrastructure  

A fully operational casino gaming platform and website equipped with backend system and management tools 

Games Library  

Access to licensed casino games from top-tier providers  

Payments Processing 

Integrated payments systems that support fiat and cryptocurrencies  

Licensing Framework  

Regulatory compliance, legal support, and licensing options  

Technical Support  

Ongoing technical maintenance, updates, and troubleshooting  

 

Who Should Consider a White Label Casino? 

Businesses or startups generally find it difficult to identify the right solution for their casino business. Simply, white label solutions for online casinos are ideal for: 

  • Entrepreneurs and startups have confined technical access and resourcing.  

  • Existing gaming ventures and business planning to enter new markets  

  • Land-based casinos aiming to expand into the digital landscape  

White label solutions are basically the low-risk, cost-efficient approach that facilitates market entry in speed, with tested business model, and scalability-proof plan.  

 

 

🚀   Which One’s Your Winning Bet – White Label, Turnkey, or Custom Solutions?  

Spoiler: It Depends – Because Speed, Convenience, and Control Matters!  

 

Know each solutions type – Turnkey vs white label vs custom solutions in this detailed blog to know WHAT exactly fits your business plan and demands.  

 

Why Choose White Label Casino? 

White-label solutions go beyond convenience, offering a range of benefits that make them appealing in the booming online casino gambling domain, which is expected to hit $153 billion by 2030. White label casinos have become a go-to choice for many operators worldwide for their fast, cost-efficient, and compliant-readiness perks.  

  1. Rapid Market Entry  

With online casino white label software, you can go live to the business within few weeks – not even months – all thanks to the pre-built infrastructure utility. All you need is to put your branding, designs, and minimal customizations with a go-to-market plan.  

  1. Lower Upfront Investments 

With the readymade infrastructure customized to your business requirements, white label models significantly save on development, licensing, and infrastructure management costs. Moreover, this serves as an affordable way to test launch your business idea with minimal risks.  

  1. Smooth Partnerships & Accessibility  

Selecting a white label online casino platform development support instantly provides your business with access to hundreds of games sourced from premium global providers. This hassle-free, direct, and trusted integration of online casino games library aids novelty and diversity to your platform.  

  1. Global Payments Support  

White label software for online casinos comes with built-in support for multiple payments for worldwide utility, covering multiple options and payment gateways. For fiat, cryptocurrencies, and even tokens-supported payment solutions, white label solutions handle it all for global users.  

Selecting the White Label Casino Software – Key Considerations 

  1. Licensing & Compliance 

Your online casino white label provider should ensure your legal compliance to enhance player trust and potentialize your success to regulated markets by providing access to recognized and reliable iGaming licenses such as: 

  • Curacao eGaming – Popular license for emerging iGaming markets  

  • Malta Gaming Authority (MGA) - Highly trusted and recognized license for European regions  

  • UK Gambling Commission (UKGC) - The most reputed license that operates multiple regions.  

  • UI/UX Quality 

While selecting your white label casino solutions development agency, ensure optimal deliveries and performance over multiple channels with UI/UX and designs in personalized manner. Your provider must deliver: 

  • Fully responsive and bespoke UI/UX - For brand resonance.  

  • Highly intuitive and user-first designs - With omnichannel performance.   

  • Scalable and extension options - Native app or progressive web apps (PWA). 

  • Payment Systems  

Your provider of casino games white label solution should upscale your platform with global payments system and solutions, accommodating it with the customer’s preferences.  

  • Acceptance of local and global payment gateways  

  • Multiple currencies support – fiat, NFTs, custom tokens, etc. 

  • Multi-cryptocurrencies – BTC, ETH, USDT, etc. 

  • Diverse payment options – e-wallets, credit cards, debit cards, bank transfers, etc.  

  • Tools & Systems Integration 

The backbone of your casino online platform’s success lies in smooth integration of managed systems, games, and operational tools for efficient and unified management. When choosing a casino games provider, prioritize the agency that deliver: 

  • Wide games catalog from top-tier providers – NetEnt, Evolution, etc. 

  • Quick and holistic integration - Via single and unified API.  

  • Managed services integration – Aiding full executional support.  

  • Customization Opportunities  

Once you’ve assessed the online casino software performance, consider how the design supports your brand and the potential to stand out in the market. Your white label provider should allow for extensive customization that typically includes: 

  • User interface & experience – Designs, icons, font, themes, etc.  

  • Front-end presentation – Payment gateways, game lobby, etc. 

  • Support tools – Customer support, maintenance, and beyond.  

  • Backend & Player Management  

 For efficient performance of your white label online casino, your admin panel should include management tools that take control over your operations, promotions, and player activities. It should include: 

  • Analytics & reporting system – With real-time and personalized effect 

  • Loyalty program management – Bonuses, player engagement, etc., as tailored 

  • Player identity and data management – Player segmentation, KYC, fraud detection, etc. 

  • Security & Support  

The right white label online casino games platform provider is the one that offers complete technical support and secured scalable assistance for your business’ smooth operations. The right provider is the one that offers: 

  • Technical aids – 24/7 support, regular audits, etc. 

  • Server-side support – Focusing on performance and smooth operations 

  • Scalability solutions – To handle traffic spikes and global expansion 

Common Mistakes to Avoid When Choosing White Label Solution Provider for Casinos  

Even though having a white label casino can simplify your launch, choosing the wrong provider or ignorance of key details your business needed can lead to costly mistakes. Here are some common mistakes you need to watch out for.  

  1. Overlooking Legalities  

Not all licenses are acceptable and accessible in every market when it comes to online casino gambling. Some white label providers of casino may offer only a few basic licenses with limited operations in regulated areas.  

Mistake - Assuming all licenses are same and equal could be your biggest mistake in the process of legalizing your casino business white label platform.  

Solution – Understanding whether the license provided is valid and fits in your target market strategy.  

  1. Ignoring Hidden Contract Terms & Costs  

Most of the white label casino development companies and contracts entertain revenue share models, and other associated costs like renewal charges, setup fees, etc. 

Mistake - Ignoring the review of your contract terms and details upfront can be another big mistake in the selection of your white label provider.  

Solution - Ask your chosen white label casino developer for a transparent breakdown of costs that include support fees, game provider fees, commissions, etc.  

  1. Overlooking Scalability 

Some white label platforms are built for limited and small business operations, therefore unable to handle traffic spikes or expansion to wider markets.  

Mistake - Limiting your future growth and extension potential for the sake of speed entry could be another big mistake in the selection of your white label casino.  

Solution – Ensuring first-hand that the chosen casino solution is scalable, extensible, and supports seamless upgrades and migrations can future-proof your business idea already.  

  1. Sacrificing UX & Personalization Over Speed  

Seeing the rising competitive force in iGaming and online casinos, going live fast is certainly tempting, but rushing navigation, design, and even localization can result in bad user experience, and therefore low retention.  

Mistake – Using a generic, non-customized, and unbranded template for casino platform can dilute your UI/UX.  

Solution – While chasing speed for market entry with the white label casino platform, investing in customization and UX enhancements should also be prioritized.  

  1. Overlooking Quality of Integrations  

Cleverly, some white label casino packages come with quantifiable games, yet many of those qualify as outdated and low-engagement titled games.  

Mistake – Focusing on quantity over quality of games can be another substantial mistake that can depreciate your user engagement and acquisition. 

Solution – Prioritize white label developers that offer access to games from top-tier providers with high-performing, user-oriented, and regulated content regularly.  

 

Questions to Ask Your White Label Provider Before Signing & Finalizing  

 

Find it dilemmatic to select that RIGHT white label online casino software development agency for your business? Before you commit to any provider, take time to get answers to your right questions.  

 

  1. What licensing jurisdictions do you offer? 

  2. What target markets does your license cover?  

  3. Can I migrate and upgrade to a custom and extended solution later? 

  4. How customizable is your white label solution in terms of branding and marketing? 

  5. What game providers are included, and can I request more games integrations?  

  6. What diverse payments methods and currencies are supported? 

  7. What security measures do you implement for player data and transactions safety?  

  8. What is your revenue share model or fee structure?  

  9. How often is the maintenance and update support provided?  

  10. What kind or level of support do you offer post-launch?  

 

Know that your quality provider should be transparent, flexible, and aligned with your goals. Feel free to know about the quality casino development services at KodeDice via answers to these questions below!  

How to Start Your White Label Casino Platform Online? 

Getting your white label casino up and running is comparatively and certainly simpler than building one from scratch. However, it still requires smart execution and strategic planning. Here’s a clear breakdown of steps to follow to develop and launch your white label online casino website.  

Step1. Define Your Business Vision 

Start your steps to entering the online casino market via white label solutions by identifying:  

  1. Your target markers and regions – Americas, Europe, Asia, Africa, etc.  

  2. Player preferences and offerings – Live games, online games, slots, crypto games, and more.  

  3. Marketing approach for business – SEO-focused, influencer-based, affiliate-powered, or else.  

Step2. Choose a White Label Provider  

The most crucial step of planning your white label online casino software is now – the selection and shortlisting of your provider based on: 

  1. Proven expertise – iGaming track record and repute  

  2. Offerings and services – Licensing jurisdictions, payment options, etc.  

  3. Partnerships & affiliations – Top-tier game providers for diverse games integration 

  4. Support & Flexibility – Aiding customization, scalability, and future-proofing. 

 

Step3. Customize & Personalize 

While quick market entry is your focus for the business, customization and branding is something that you must not miss. This includes: 

  1. Brand resonance – Logo, scheme, website layout, etc. 

  2. Business uniqueness – Domain name setup, multilinguals, multicurrency, etc. 

  3. Multi-device experience – Frontend tweaks for any-device responsiveness  


Step4. Regulatory & Legal Setup   

The next part of the process is to ideate, understand, process, acquire, and handle the complete regulations and licensing system, covering the following steps: 

  1. Licensing – Legal protocols, relevant license acquisition (MGA, UKGC, etc.) 

  2. Policy documentation – KYC, AML, and other documentation policies  

  3. Financial setups – Financial checks, evaluation, banking setups, etc.   

Step5. Operational Checks  

Making all the operational ‘do’s’ done before launching your white label online casino is important. In active coordination with your white label provider, consider:  

  1. Test integrations – Such as payments systems, back office, PAM, etc. 

  2. Check player engagement tools – Bonus engine, localization, lingual aids, etc.  

  3. Ensure responsible gaming – Verify user and data verification are in place.  

Step6. Testing & Launch 

The final stage for launching your white label casino is to run through verification of various parameters - quality, performance, speed, load test, etc. The final stage moves ahead with: 

  1. Quality assurance – Performance testing & verification 

  2. Launch – With strong regular maintenance and audit process 

  3. Market your product – Using partnerships, promotions styles, campaigns, etc.  

FAQs 

  1. What licensing jurisdictions do you offer? 

At KodeDice, we offer various licenses for legalization and regulated business operations. Some popular and most demanded licenses that we serve businesses with include: 

  • Malta Gaming Authority (MGA) 

  • UK Gambling Commission (UKGC)  

  • Curacao eGaming 

  • Swedish Spelinspektionen, and more.  

  

  1. What target markets does your license cover?  

Different licenses for iGaming and sportsbook cater to and support activities in different regions.  

  • MGA – covers European Union, Canada, South Africa, and extends to LatAm.  

  • UKGC – Focuses UK region 

  • Curacao eGaming – Asia, Africa, LatAm, CIS countries, and beyond.  

 

  1. Can I migrate and upgrade to a custom and extended solution later? 

It is really important to check whether your white label online casino company serves migration and upgradation-ready platforms or services.  

At KodeDice, we make sure the solutions are future-proof i.e. scalable, migration-ready, and extensible as the user base grows or target region has widened. That’s how we ensure future readiness of our clients at the very initial stage of business launch.  

  1. How customizable is your white label solution in terms of branding and marketing? 

The online casino white label platform developed by KodeDice comes with extensive customization opportunities. You can truly build a differentiated brand using custom bonuses, UI/UX, themes, frontend appeal, and whatnot.  

  1. What game providers are included, and can I request more games integrations?  

KodeDice partners with globally recognized premium providers of casino games online such as NetEnt, Evolution, Pragmatic Play, etc., to name a few. Know more about our game providers here - Game Providers (List) | KodeDice 

We provide our clients with the ease to choose from and customize their games lobby from hundreds of games sourced from top-notch providers to gain uniqueness. Also, we facilitate iGaming casino operators with the benefits to integrate more games as per their business needs or demands.  

  1. What diverse payments methods and currencies are supported? 

The casino online white label solution developed by KodeDice supports global payments attraction. From local to international payments support – our payment systems are versatile. Moreover, the multicurrency acceptance nature of our casino platforms allows ease of transaction via fiats, cryptocurrencies, tokens, and more.  

  1. What security measures do you implement for player data and transactions safety?  

Player, data, and transaction safety are crucial elements that we keep considering. Therefore, we ensure strong security implementation via: 

  • Licenses support – MGA, UKGC, Curacao, etc.  

  • Strong security protocols – SSL encryption, anti-fraud systems, responsible gambling tools, etc.  

  • User safety tools – User authentication and verification, cryptographic safety, MFA, etc.  

 

  1. What is your revenue share model or fee structure?  

At KodeDice, we believe in transparency and sustainable growth. Hence, we opt for revenue share as low as no. Moreover, setup fees, commission models, or other hidden costs are clearly put upfront. 

Get in touch with our experts to get the perfect and clear estimation of our revenue share and fee structure.  

  1. How often is the maintenance and update support provided?  

KodeDice ensures its operators and clients that their platform stays optimized, bug-free, performing, and compliant. Hence, we offer and suggest businesses for regular update and maintenance of their online casino software. 

  1. What kind or level of support do you offer post-launch? 

KodeDice provides a complete package of post-launch assistance to keep your white label casino solution working seamlessly. This includes: 

  • 24/7 tech support and big fixes  

  • Dedicated account management  

  • Ongoing marketing assistance 

  • Routine audits, verification, and updates. 

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