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7 Things that Make a Great Online Casino

  • Writer: KodeDice
    KodeDice
  • Nov 21, 2024
  • 4 min read

Updated: Dec 27, 2024

With the wide variety of online casinos available today, players have an extensive selection of websites to choose from.


Online casino operators invest heavily in marketing and promotion to attract their target audience, outshine the competition, and win the best-online-casino race. These investments pay off when players follow the link and arrive at the website... and this is where our story begins.


What players see when they first open the site, the steps they need to take to sign up and make a deposit, the bonuses offered, the games available, the withdrawal process, and the efficiency of live chat support—all these factors determine whether a casino becomes a player’s favorite. Let’s take a closer look at each of these factors to help operators avoid pitfalls that can easily turn players away from the casino.


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1. Design

As the face of the casino, design welcomes users and forms their first impression. Should it be something extraordinary to impress and stay memorable, or should it be standard and typical for an online casino?


This is a significant question. While many casino players have a clear image of what an online casino website should look like and feel more comfortable in a traditionally designed space, others appreciate innovation and a sleek appearance.


It's up to the operator to decide whether to use a tried-and-true template design or create a completely new, cutting-edge look to surprise players. Regardless of the choice, it's essential to follow some general rules of casino website design, with the keyword being user-friendly:


a) The website and the games shall load quickly from whatever region they are accessed.


b) Sign up / sign in and deposit action buttons shall be noticeable and displayed more than once on the home page.


c) To guarantee better conversion rates, the registration process itself shall be as easy as possible.


d) Games shall be easy to navigate through. A nice example is Oshi.io which allows advanced sorting by the provider, game type, character and theme group, ease of play, game popularity and intensity, etc.


e) The home page shall display various interactive widgets, such as the leaderboard showing top winners, the jackpot growing in real-time, etc. This communicates that the online casino is "alive" and other players are getting lucky right at this moment.


f) Mobile-friendly means user-friendly. Players must be able to access the casino from any mobile device and get an equally smooth gaming experience from their computers.


g) The home page shall display all licenses, certifications, and important partnerships that a casino boasts because this helps communicate trust and reputation, which is what most players closely look at.


2. Choice of Games

Even though every casino has its set of most popular games that generate the majority of its profit, players still value having a variety of options. The more games a casino offers, the larger the audience it can attract.


Ideally, you should include well-known game providers like NetEnt and Amatic, live dealer content from leaders like Evolution Gaming, and fresh, innovative content from developers such as Endorphina or Pragmatic Play. Featuring games from the world's best gaming software developers demonstrates that a casino has partnered with industry leaders, enhancing its reputation.


3. Variety of Payment Options

Just like with the games, players need to have a choice of payment options, so the more you offer, the more deposits you get. The mix of available payment methods strongly depends on the regions the casino is targeting.


4. Easy Withdrawals

A critical factor is the withdrawal process. The quicker and simpler it is to withdraw winnings, the more loyal your customers will be. Players prefer casinos that can process withdrawals within 10-20 minutes without hassle, rather than those that require excessive documentation without clear reasons or delay payments for days.


That said, standard withdrawal procedures, such as Know-Your-Customer (KYC) checks, should not be neglected to prevent fraud. Therefore, your customer support and compliance teams must be as responsive and efficient as possible.


5. Live Chat Support

Effective and friendly front-line support is one of the main reasons players return to an online casino again and again. It is of great importance to have 24/7 client-managed service to answer any question and solve any issue in the most amicable way possible. 


Make sure that your support managers answer live chat inquiries within 60-90 seconds and are quick to offer the solution even in the trickiest situations and to the most demanding players.


6. Bonuses and Promotions

There is no casino without bonuses and free spins. The more generous and versatile promotions you offer, the happier your users are. Tip: always display your most attractive bonus offers on the homepage with the links to the registration and deposit pages.


7. Acceptance of Cryptocurrencies

We added this extra factor to reach the lucky number 7. On a serious note, with the growing popularity of Bitcoin, the ability to accept deposits in cryptocurrencies is almost a must for any online casino which wants to be at the forefront of the industry. For players websites working with Bitcoin are associated with innovation, a higher degree of privacy, and much faster payment processing time.


Conclusion

While the success factors mentioned above may seem clear and evident, not all online casinos have the complete set. All these factors are equally important (though quick withdrawals and excellent customer support are particularly crucial for avid players). Failing to consistently meet these standards can seriously damage the reputation and appeal of an online casino website.


This involves a lot of work, from creating a high-end design to building a professional support team. A casino operator alone cannot possess complete expertise in all areas. Fortunately, there are specialists in different aspects of iGaming who can provide professional support in each segment.


You can rely on your casino software provider to handle web design, game selection, and payment method support. Consider outsourcing client support to avoid the hassle of employment and training.


If you're not a marketing expert, seek professional consulting for casino promotions and player acquisition, and hire top professionals to handle SEO for your website.



 Don’t rely on your own skills only but learn from those who have already achieved success in the industry and see how the mutual efforts bring your website to the top positions in online casino rankings.


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